YogaOutlet.com, the fastest growing yoga retailer on the web, unveiled its new logo Wednesday along with several other site updates coming soon, five years after the site first went live in beta as a multi-branded online yoga retailer. After formally launching a year later in 2013, YogaOutlet.com has seen impressive year-over-year growth since and was named an Internet Retailer Hot 100 Company for 2015 by Internet Retailer magazine.
"This was the perfect time as our site grows and matures to launch a new look and new logo for YogaOutlet.com aimed at today's yogi," said Puja Seth, President of YogaOutlet.com. "We wanted a logo that would catch the customer's eye, be rooted in the practice, but also be fresh and forward-looking."
The new logo was designed to represent the YogaOutlet.com personality with a balance of flowing creatively, delivering fresh ideas (and product) and staying connected to its roots.
"We wanted our logo to represent that balance of root-and-flow while keeping the aesthetic sophisticated and clean," added Seth."
The new logo will now be featured on all YogaOutlet.com pages and marketing collateral including new banner ads on MindBodyGreen, LA Yoga Mag and other yoga-targeted media channels. It will also be reflected on YogaOutlet.com partner sites like the Yoga Journal online shop powered by YogaOutlet.com.
YogaOutlet.com will also feature several new site updates including a more robust blog with regularly-scheduled content, redesigned guides and product pages and the new YO Community – user-generated content that allows customers to upload social media photos and selfies of their YogaOutlet.com product to a gallery hosted on YogaOutlet.com.
"We are continuing to find more ways to interact and engage with our audience, who are growing in their practice as we grow as a brand," said Seth. "We think this new logo helps strengthen our brand positioning as evolving, fresh and elevated, delivering relevant product, ideas and latest trends to the customer and industry, too."